AI and Design Thinking
| Module title | AI and Design Thinking |
|---|---|
| Module code | MBAM867Z |
| Academic year | 2026/7 |
| Credits | 15 |
| Module staff |
Module description
This module develops AI-enabled entrepreneurial and intrapreneurial capability through design thinking and structured innovation methods. It covers need-finding, problem framing, ideation, value proposition design and business model development, with a focus on evidence-based experimentation. A sustained design sprint, linked to a live organisational project, guides students through prototyping, testing, iteration and refinement. The module is informed by ISO 56002/56003 innovation management standards and emphasises value creation and capture, practical experimentation, and cross-functional collaboration. Students build a transferable innovation toolkit enabled by GenAI that supports the initiation, shaping and delivery of new opportunities in their organisational context.
Module aims - intentions of the module
Intended Learning Outcomes (ILOs)
ILO: Module-specific skills
On successfully completing the module you will be able to...
ILO: Discipline-specific skills
On successfully completing the module you will be able to...
ILO: Personal and key skills
On successfully completing the module you will be able to...
| Credit value | 15 |
|---|---|
| Available as distance learning? | No |
| Last revision date | 25/03/2026 |